How Do You Make Your Most Important Decisions?

I’m talking about the big ones - the career move that could change everything, the relationship that feels complicated on paper, the health choice that logic alone can’t solve.

I used to swear by pros and cons lists for decisions like these. It felt like the “smart” way to decide. But I’ve since learned something better: the science of intuition. And it’s become my superpower.

I learned this the hard way. When I was deciding whether to switch careers, the pros/cons list said one thing, but my gut screamed another. I ignored it - and business slowed right down to a trickle. That’s when I realized: logic isn’t always smarter than instinct.

Here’s the thing - you can’t consciously remember everything you’ve lived through, but those lessons are stored in your body. Your brain, your gut, your nervous system. Intuition is that inner wisdom built from a lifetime of experiences. It’s knowing something without knowing why you know it. Your mind can overthink, but your body never lies.

That’s why you might instantly feel at ease with someone you just met - or uneasy for no clear reason. Or why you sometimes just know which choice feels right, even when the logical list says otherwise.

Intuition often speaks through signs:

• You think of someone, and they text you moments later
• You hear the same advice from different people in the same week
• A quote appears at exactly the time you need it

For me, it’s noticing numbers like 11:11 or finding dimes in unexpected places. For you, it might be a song that keeps playing, or overhearing a conversation that answers your exact question. The specifics don’t matter - what matters is that you’re tuned in enough to notice.

That’s not coincidence. It’s your brain’s Reticular Activating System (RAS) at work. Your brain gets bombarded with millions of data points every second and can’t process them all. So the RAS filters what’s important based on what you’re focused on.

It’s like deciding you want a red car - suddenly, you see them everywhere. They were always there; your brain just tagged them as relevant. The same happens with opportunities, solutions, and signs. If you’re open to noticing them, your RAS highlights them. If you’re closed off, you’ll miss them.

So get quiet and pay attention: signs, synchronicities, goosebumps. That’s the science behind intuition - it’s not “woo.” It’s your body and brain working together, guiding you with wisdom you’ve already collected.

Before your next big decision, pause. Ask yourself not just what makes sense on paper, but what feels aligned in your gut. Trust the nudges, the synchronicities, the signs.
Your intuition is always speaking. The real question is - are you listening?